![]() But that’s dust blown in from the desert floor and after that I was so sick, it was two weeks of sitting on the couch. “I didn’t see what the big deal was, so I sat in the pool and watched one blow over. At the outset of the company in 2016, Herman and his family were living in Scottsdale, Ariz., an area known for its desert climate which surprisingly enough, played a significant role in the development of their brand.įirst, Herman depicts the time he tried to ride out an Arizona dust storm, or haboob, in his swimming pool. The two were introduced by JP Watts, who now serves as the company’s COO. And although their careers might have appeared to be far cry from the beer industry, Shirah’s business sense and Herman’s scientific mind would later become the perfect pairing for success. Herman was working in microbiology as a vaccine developer, creating vaccines that were using yeast as the backbone. Shirah was working on Wall Street as he describes, “I was doing your typical work in Manhattan, Fortune 500 stuff, the kind that doesn’t let you spend enough time with your family.” Prior to beginning their company, Founder Matt Shirah and Brewmaster Travis Herman each had careers in drastically different fields than brewing. “I wanted to let people know that we were authentic.” ![]() ![]() If the term scofflaw brings to mind thoughts of a rebellious and unconventional nature, then a brewery with an unconventional start is a perfect fit.“We were really rowdy in the beginning when we first came onto the market, and I did it to get attention,” says Founder Matt Shirah. Scofflaw: A person who flouts the law, especially by failing to comply with a law that is difficult to enforce effectively. ![]()
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